Daily Practice is an eye-area skincare brand founded by ophthalmologist Dr. Ashley Brissette, built around the point that most skincare is formulated for the face and then used near the eye anyway. The range is formulated specifically for the delicate skin around the eye, free from artificial fragrances, parabens, phthalates and sulfates. For a practice it fills the gap between the lid care you dispense and the cosmetics your patients are already using.
The Daily Practice Range:
Nourishing Makeup Melting Balm – Removes eye makeup while leaving the skin feeling hydrated.
Purifying Foam Cleanser – Cleanses the eyelids and lashes, removing makeup, debris and everyday build-up.
Firm & Restore Eye Cream – Hydrates and improves the look of fine lines and skin texture.
Lash Enhancing Serum – A peptide-based serum for the appearance of fuller lashes, formulated without prostaglandins.
Brighten & Hydrate Eye Patches – Hydrate the under-eye area and improve the look of puffiness and fatigue.
Cosmetics are where a lot of lid-care progress quietly comes undone, so having a range you are comfortable recommending is worth shelf space. Daily Practice gives you an answer for the patient on a lid hygiene routine who still wants to wear makeup, and the products carry appearance and comfort claims only.