About Dry Eye Rescue
Provider focused. Patient driven.
Dry Eye Rescue helps eye care providers expand their dry eye services and gives patients convenient access to specialized care. Everything we build serves two groups at once: the doctors who treat dry eye and the patients who live with it.
Named to the Inc. 5000 two years running, No. 51 in 2024 and No. 71 in 2025.
Among America's fastest growing private companies.
Our story
The Dry Eye Rescue story.
Two divisions
Two divisions, one purpose.
Our work runs in two divisions, providers and consumers, so doctors and patients are supported on both sides of dry eye care.
For Doctors
On the provider side, we give eye doctors the tools to expand their dry eye services and improve the in-office experience. The program is designed to help grow practice revenue through product sales and to convert more in-office dry eye treatments.
For Patients
On the consumer side, we give patients convenient access to everything they need to manage dry eye. They can shop doctor-recommended products, learn about dry eye disease, and find nearby specialists for care.
Our journey
Built by an optometrist who saw both sides.
Our journey began with Dr. Aaron Evans, an experienced optometrist and business developer in eye care. He had seen both sides of dry eye, the struggle patients face and the business challenges it creates for doctors, and he imagined a better path forward.
In 2019, he partnered with Thiago Pinheiro, a branding expert known for his work in dentistry and eye care, and together they founded Dry Eye Rescue. Their goal was simple: bring real solutions to both eye care professionals and the patients they treat.
Aaron's clinical experience and vision, paired with Thiago's marketing skill and a growing team, moved the brand forward quickly, including the creation of the kiosk display that would become one of its signatures.
Proving the concept
Tested in real practices first.
Every new idea needs a place to be tested, improved, and proven. Dry Eye Rescue had that in Eyecare Advisors, a network of private practices in South Florida that became the testing ground for the system.
Provider development was led by Dennis Evans Jr., with Kirsten Cooperman and Josefina Born handling practice implementation and Dr. Ryan Beck overseeing the medical side.
The team spent its first three years rolling the system out across multiple locations, refining solutions that help doctors grow their practices and give patients easier access to dry eye care. The result is a brand now recognized as one of the most innovative in eye care.
The kiosk display
Products shown openly tend to sell themselves.
Our team understood two things at once: patients need help staying compliant, and practices need new ways to offset the cost of running a private office. They saw the same principle that drives optical sales, that products shown openly tend to sell themselves, the way eyeglasses do in a showroom.
That insight became the Dry Eye Rescue Kiosk Display, designed in-house and now a signature of the brand. It has changed how doctors support compliance, give patients easy access to over-the-counter products, and manage inventory, while raising dry eye awareness and education inside the practice.
The kiosk is now in hundreds of offices across the country, and adoption keeps spreading.
Our mission
Why we do this.
Help people living with dry eye find proper care, while giving eye care professionals the solutions to expand their dry eye services.
Meet the team
Our founders and the people behind the brand.
Partner with Dry Eye Rescue
Bring a complete dry eye program to your practice, from products to merchandising to patient education.
