About Dry Eye Rescue

Provider focused. Patient driven.

Dry Eye Rescue helps eye care providers expand their dry eye services and gives patients convenient access to specialized care. Everything we build serves two groups at once: the doctors who treat dry eye and the patients who live with it.

Dry Eye Rescue Inc. 5000 badge

Named to the Inc. 5000 two years running, No. 51 in 2024 and No. 71 in 2025.

Among America's fastest growing private companies

Two divisions, one purpose

Our work runs in two divisions, providers and consumers, so doctors and patients are supported on both sides of dry eye care.

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For Doctors

On the provider side, we give eye doctors the tools to expand their dry eye services and improve the in-office experience. The program is built to grow practice revenue through product sales and to convert more in-office dry eye treatments.

Patient icon

For Patients

On the consumer side, we give patients convenient access to everything they need to manage dry eye. They can shop doctor-recommended products, learn about dry eye disease, and find nearby specialists for real relief.

Our journey

Our journey began with Dr. Aaron Evans, an experienced optometrist and business developer in eye care. He had seen both sides of dry eye, the struggle patients face and the business challenges it creates for doctors, and he imagined a better path forward.

In 2019, he partnered with Thiago Pinheiro, a branding expert known for his work in dentistry and eye care, and together they founded Dry Eye Rescue. Their goal was simple: bring real solutions to both eye care professionals and the patients they treat.

Aaron's clinical experience and vision, paired with Thiago's marketing skill and a growing team, moved the brand forward quickly, including the creation of the kiosk display that would become one of its signatures.

Dry Eye Rescue pretest room in a practice

Proving the concept

Every new idea needs a place to be tested, improved, and proven. Dry Eye Rescue had that in Eyecare Advisors, a network of private practices in South Florida that became the testing ground for the system.

Provider development was led by Dennis Evans Jr., with Kirsten Cooperman and Josefina Born handling practice implementation and Dr. Ryan Beck overseeing the medical side.

The team spent its first three years rolling the system out across multiple locations, refining solutions that help doctors grow their practices and give patients easier access to dry eye care. The result is a brand now recognized as one of the most innovative in eye care.

Dry Eye Rescue team
Dry Eye Rescue display in an officeDoctor using the Dry Eye Rescue product padDry Eye Rescue hybrid displays

The kiosk display

Our team understood two things at once: patients need help staying compliant, and practices need new ways to offset the cost of running a private office. They saw the same principle that drives optical sales, that products shown openly tend to sell themselves, the way eyeglasses do in a showroom.

That insight became the Dry Eye Rescue Kiosk Display, designed in-house and now a signature of the brand. It has changed how doctors support compliance, give patients easy access to over-the-counter products, and manage inventory, while raising dry eye awareness and education inside the practice.

The kiosk is now in hundreds of offices across the country, and adoption keeps spreading.

Dry Eye Rescue hybrid kiosk display

Our mission

Help people living with dry eye find proper care, while giving eye care professionals the solutions to expand their dry eye services.

50 million

people in the United States are affected by dry eye disease.

35 million

of them are still undiagnosed.

Growth of dry eye disease over the years

Meet the team

Our founders and the people behind the brand.

Aaron Evans, O.D.

Aaron Evans, O.D.

Founder and CEO

Thiago Pinheiro

Thiago Pinheiro

Founder and Marketing Director

Dennis Evans Jr.

Dennis Evans Jr.

Director of Provider Relations

Meet the full team

Partner with Dry Eye Rescue

Bring a complete dry eye program to your practice, from products to merchandising to patient education.

Become a partnerSchedule a call