Practice Playbook · Merchandising
The DER Kiosk
A self-serve in-office display is the optional third channel. It is not for everyone, but in a higher-volume office it drives awareness and impulse purchases that the chair alone misses. Here is when a kiosk earns its place, and how to merchandise it so it actually sells.
Key Takeaways
- The kiosk is an optional add, not a requirement. Inventory and RescueLink come first.
- It earns its place in higher-volume offices that can keep it stocked and turning.
- Merchandise it with fast movers, impulse items, and starter kits, not your whole catalog.
- Placement and a clear price story matter more than the size of the display.
- Pair it with RescueLink so anything not on the kiosk still gets routed and reordered.
Quick Answer
Add a kiosk once you have the patient volume to keep a self-serve display stocked and turning, typically after inventory and RescueLink are already working. Stock it with fast movers, impulse-friendly items, and starter kits, place it where patients wait or check out, and keep the pricing clear. Then back it with RescueLink so anything not on the display still reaches the patient. The kiosk adds awareness and impulse volume; it does not replace the other two channels.
When a Kiosk Earns Its Place
| A kiosk fits when... | Hold off when... |
|---|---|
| You have steady patient volume through the office | Volume is still light and the shelf turns slowly |
| Inventory and RescueLink are already running well | The basic channels are not yet established |
| You can keep it stocked and tidy without strain | No one has time to maintain a display |
| You have a good placement spot patients pass | There is no natural high-traffic location |
Dry eye affects a large and growing share of the population (TFOS DEWS III, epidemiology), so in a busy office a meaningful number of patients passing a well-placed display are candidates, which is what makes the kiosk channel work at volume.
How to Merchandise It
A kiosk is not a catalog. Curate it like a checkout lane: a few things people grab without deliberating.
Stock
Fast Movers and Kits
Lead with the items most patients want and recognize, plus simple starter kits that bundle a routine.
Place
High-Traffic Spot
Put it where patients wait or check out, in clear view, not tucked into a corner.
Price
Clear and Simple
Obvious pricing removes hesitation. Confusion at a self-serve display kills the impulse sale.
Extend
Pair With RescueLink
Anything not on the kiosk still routes to the patient, so the display never has to carry everything.
The physical unit is the slim-tower floor display, a compact footprint that fits most waiting and checkout areas. Stock it from the wholesale catalog.
The Kiosk Plus RescueLink
A kiosk captures the impulse buy; RescueLink captures everything else. Together they mean a patient can grab a fast mover on the way out and still get their full regimen and recurring refills sent to them, with the reorder staying in your practice.
DER Clinical Pearl
Treat the kiosk like a checkout lane, not a pharmacy. The wins are the small, recognizable items a patient grabs without thinking. Overload it with specialty products and it becomes a confusing shelf that nobody touches. Curate ruthlessly.
Frequently Asked Questions
Do I need a kiosk?
No. It is optional. Inventory and RescueLink are the core channels; the kiosk is an add for higher-volume offices that can keep it stocked.
When does it make sense to add one?
Once you have steady traffic, the basic channels are working, and you have a good high-visibility spot and someone to maintain it.
What should go on it?
Fast movers, impulse-friendly items, and simple starter kits. Curate it like a checkout lane, not your full catalog.
Where should I place it?
Where patients naturally pause: the waiting area or checkout, in clear view. Placement drives more sales than display size.
How big is the display?
The slim-tower floor unit has a compact footprint designed to fit most waiting and checkout areas without crowding them.
What if a patient wants something not on the kiosk?
Route it through RescueLink. The kiosk never has to carry everything because RescueLink covers the rest with same-day shipping.
Who keeps it stocked?
Your Dry Eye Champion, as part of owning inventory. A tidy, well-stocked display is what keeps it producing.
How do I order a kiosk and set it up?
Reach providers@dryeyerescue.com or (561) 468-8747 to order the display and plan what to stock.
Add the Channel When You Are Ready
Browse the catalog to stock a display, or reach out to plan a kiosk for your office.
Continue through the Dry Eye Practice Playbook
Part of the Dry Eye Practice Playbook. Operational guidance only; kiosk results depend on your traffic, placement, and merchandising. Dry Eye Rescue is a distributor of medical supplies and over-the-counter products.